Franchise Content/IP - What Major Streamers & Media Companies Need Most

Welcome to Peter's 1st "Fearless Media" podcast "QUICK TAKE" - where Peter discusses a hot media/entertainment/tech story in real time. First stop - Netflix - and its recently announced Q1 earnings that were eye-opening to many.

After surprising Netflix's Q1, many think streaming content spending will go down. WRONG! The need for differentiated exclusive content goes UP for media companies to break out of the pack in our increasingly hyper-competitive streaming-driven media world. And FRANCHISE IP is the ultimate weapon. That is where the mega-focus and mega-content dollars will flow via an almost existential "Less is More" content strategy - less sheer volume (fewer titles), but more impact (franchises that immediately grab our attention via instant name and "brand" recognition, and built in audiences). In this special episode, Peter will analyze the forces at work - the numbers that back it up - and the unique power of IP/literary franchises and "brand names" (renowned authors, for example) to change the game and power massive future success across the globe, across all platforms (including emerging new ones), for decades to come.

You can follow Peter on Twitter @pcsathy. And check out Peter's two firms CREATV Media and music-focused Deep Cuts Media.

Reach out to host Peter Csathy at peter@creativemedia.biz, and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.