New "Watch To Earn" Business Models For Premium Streaming Services (Rewarded.TV)

Forget advertising-driven streaming video business models - and even subscription-based models. At least that's what new web3/NFT blockchain-based streaming film and TV service Rewarded.TV wants. The company has introduced an entirely new "Watch to Earn" business model by which viewers get PAID and rewarded simply for watching. The more they watch, the more they earn. Think this is fantasy? Well, think again. The video games business is already being rocked by its controversial "Play to Earn" model, with notorious game Axie Infinity leading the way. So how should we think about all of this? Real (or not)? Good for the entertainment industry and consumers (or not)? Peter lays out all the "pros" and "cons" in this special episode of "Fearless Media." As always, check out Peter's Creative Media - and follow Peter on Twitter.

Reach out to host Peter Csathy at peter@creativemedia.biz, and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.