Conversation with Eric Shamlin, Creator of Iconic AI-Generated "Holidays" Coke Ad

Host Peter Csathy recently was a featured speaker at ThinkLA’s big AI-focused event (ThinkLA serves marketing and media executives). Peter invited CEO Eric Shamlin of production company Secret Level to join him. Shamlin and his team created the iconic AI-generated “Holidays Are Coming” Coke ad that became THE marketing story this past December. 

In this exclusive “fireside chat,” Peter and Eric discuss the story behind it all — i.e., how Shamlin and his team conceptualized and executed it — and how consumers and the creative community reacted to it. Suffice it to say that while consumers reacted overwhelmingly positively (the ad was a smash hit), not everyone in the creative community felt the same. According to AdWeek, the ad “went from praise to rage … signaling a wider industry dilemma.” It’s a fascinating discussion that was extremely well-received, enlightening, and entertaining. 

Reach out to host Peter Csathy at peter@creativemedia.biz, and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.